Growth is a natural process over time. People age, time passes, experiences come and go. The difference between growth and development? Intention. Growth is inevitable, development is optional. 10 Barrel Brewing is relatively new to the snowboard scene, but their history lends itself well to the developmental pivot model. 10 Barrel’s snowboard career seems to…
There is just something about riding with a crew that amplifies the enjoyment factor of snowboarding. With the evolution of social media, marketing budgets and strategy changed. Teams were chiseled down or dismantled altogether so that brands could reallocate their funds to a specific athlete’s travel budget or project. The sport of snowboarding became individual…
Antti Autti was born to be a snowboarder. The 35 year old Finnish rider is probably more comfortable sliding sideways down a mountain than walking along a sidewalk. He started snowboarding at age ten in Rovaniemi, Finland at Ounasvaara ski resort. It didn’t take long after that for Autti to surge to the forefront of…
In the last 10 years brands and athletes have had to experiment with their exposure equation in an effort to hack the newly evolving social media landscape. Red Bull has notably been ahead of the curve in this competition for attention. In a time when ski and snowboard media was limited to an annual spotlight…
Most snowboarders and skiers would probably tell you that the reason they love their sport is for the access it provides to flow. If you haven’t heard of flow state, hopefully you’ve at least experienced it. Highlighting the simplicity of snowboarding and the correlation between flow and snow, people were psyched on SHE for its…
Have you ever wondered what a day in the life of a professional snowboarder looks like? Well, thanks to Ståle Sandbech and Spencer Whiting, you can experience just that. The duo mesh so well together that the candid moments of their friendship give personality to their snowboard/ lifestyle vlog series StaleLIFE, setting it apart from…
Snowboarding, skiing, and skateboarding are undeniably intertwined. While Jesse Burtner popularized skate infused, one footed, and sometimes bindingless snowboarding, Scott Stevens took it to a new, very possibly unreachable, level. The collage/ mashup editing format of Suzy Greenberg 270 The Movie featured some of the industry’s finest riders and didn’t follow the typical ski/board movie…
There seems to be a direct correlation between sliding on snow and creating art. A lot of snow sport pros also dabble (or excel) in the world of artistic expression. In fact, there are too many adventure sport athletes who relish artistic creation outside of their sport for it to be an anomaly. That much…
The idea for the Quarantine ReScreen came from the hype of Premier Season in the ski/snowboard world (aka Fall, one of the 4 weather seasons that normal people acknowledge). Therefor it seemed only fitting to feature Mark Warner’s podcast interview with Jeff Schmuck on The Low Pressure Podcast. Schmuck is the head judge of IF3…
In the time of COVID-19, a lot of us have found ourselves with an uptick in how much screen time is present in our lives. If you’re like me, that means a lot of scrolling, and quite a bit of combing through content in search of something that a) I want to watch, and b)…
The Expedition Journal 