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In the last 10 years brands and athletes have had to experiment with their exposure equation in an effort to hack the newly evolving social media landscape. Red Bull has notably been ahead of the curve in this competition for attention. In a time when ski and snowboard media was limited to an annual spotlight display on the big screen via full length film productions, the energy drink company turned athlete manufacturer pioneered the webisode content model with projects like Tracking Eero (2010), Brothers On The Run (2012), and Keep Your Tips Up (2015). Michelle Parker’s new season of Originate features the next step in ski media progression: a male, female, ski, and snowboard crossover in a web series hosted by an athlete’s brand and not a production company.
Have you ever wondered what a day in the life of a professional snowboarder looks like? Well, thanks to Ståle Sandbech and Spencer Whiting, you can experience just that. The duo mesh so well together that the candid moments of their friendship give personality to their snowboard/ lifestyle vlog series StaleLIFE, setting it apart from the “action only” clips featured throughout most of the industry’s content distribution channels. Set to Greta Van Fleet’s “Always There“, Stale flows and jumps beyond Spenny’s recognizably repurposed b-roll black bars, shares good times with friends, travels the world, and gets some time away from the competition courses and terrain parks that we’re accustomed to seeing him in. This 5 minute season edit could be a standout video part in any snowboard brand’s annual film.
Regaining your “normal” lifestyle likely won’t come to fruition until the coronavirus winds down/ becomes manageable at scale here in the United States. There are, however, small steps that you can take to normalize your temporary lifestyle. Routines and schedules are tools that can offer you a way to feel normal.
Walk through your day-to-day operating procedure in your mind in the context of happiness; are you happy? No, seriously… think about it. Are you?
Do you shape your life around your job or do you shape your job around your life? You can answer honestly, your boss can’t read your mind… yet.
The Expedition Journal 